Rapha Store Soho – Immersive Retail Landscape
Brief
Rapha sought to promote a lightweight thermal jersey by transforming its Soho store into an environment reflecting the product’s inspiration: volcanic landscapes. The installation needed to be evocative yet integrated within the retail space.
Our Approach
Working closely with Rapha, we sourced stones and natural materials to build a miniature volcanic landscape inside the shop. The display connected the jersey’s design to the rugged terrain that inspired it, inviting customers to explore the product in context. We managed the design, fabrication and installation to ensure the store remained functional while telling a compelling story.
Impact
The installation created a memorable in-store experience that linked product innovation to the natural world. It increased dwell time and generated shareable moments for visitors, strengthening Rapha’s reputation as a brand rooted in adventure.
