Homies – Concept Store Fit-Out
Brief
Homies, a new homeware and lifestyle brand, needed a flagship store fit-out that reflected their vision of community, sustainability and innovation. The interior had to accommodate a wide range of products and incorporate live manufacturing.
Our Approach
We built a concept store using waste materials, plywood and OSB, creating an unfinished, honest aesthetic. 3D printers in-store produced custom homeware on demand, while modular fixtures displayed a diverse product range. We fabricated furniture, signage and shelving and installed everything on site.
Impact
The store launch generated buzz for the brand and illustrated a new model for experiential retail. The fit-out’s sustainable materials and live manufacturing resonated with customers and set Homies apart in the crowded homeware market.
