Kraken – Blackest Black Bottle
Brief
Spiced rum brand The Kraken commissioned a limited-edition bottle to accompany a poetry competition. The design needed to be dramatic and align with the brand’s dark aesthetic.
Our Approach
We coated 100 bottles with Black 3.0 paint, a pigment often described as the “blackest black,” creating a velvety finish that absorbed almost all light. The exclusivity of the bottles mirrored the rarity of the winners’ stories.
Impact
The competition attracted widespread attention, and the black-out bottles became coveted collector’s items. By blending art materials and brand marketing, we helped The Kraken deepen its association with mystery and creativity.
